April 24, 2009

     
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Brand Republic’s Fame Fight
 

Managing Global Websites

SDL Tridion
By : SDL Tridion

INFORMATION
Published : Sep 30, 2009
Length : 24
Type : White Paper
 
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Overview :
Organisations face many challenges when creating a constellation of global Web sites. They need to maintain brand consistency while allowing for variations that reflect local culture. Creating truly localised Web sites can be a daunting process, in which corporate and local marketing teams need to work together to provide relevant information to many different target audiences.
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CRM And Sales Tools , Content Personalization , Usability , User-Centered Design

 

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