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Website Development > Persuasive Architecture
Persuasive Architecture - The organization of the buying and selling processes married to the information flow. The focus is persuading visitors to take action. It's similar to information architecture, which involves the design of organization and navigation systems to help people find and manage information more successfully.

Results 1 - 24 of 24 matches Sort Results By : Published Date | Title | Company name

The Medical Practice of the Future: Competitively positioning your products and services. Medical Group Management Association (MGMA)

by Medical Group Management Association (MGMA) , Oct 12, 2009

In this highly informative piece, authors Cynthia L. Dunn, RN, FACMPE and Rosemarie Nelson, MS, healthcare industry leading experts and principal consultants for the MGMA Health Care Consulting Group (www.mgma.com/consulting) have composed an in-depth look at the medical practice of the future that will allow you to learn about the following.

Is Your Web site Killing Customer Confidence? How to Inspire Trust in Your Web site TRUSTe

by TRUSTe , Oct 01, 2009

Your Web site's privacy policy can be a key factor in a customer's decision to do business with you, and it is vital to ensuring you don't run afoul of your online legal and regulatory responsibilities. Need more reasons? Read on.

Successfully extend CRM to your mobile workforce Sage SalesLogix

by Sage SalesLogix , Apr 03, 2009

Workforce mobilization has become a key competitive requirement for most organizations. However, enabling mobility is more than just providing laptops and mobile phones to users and sending them out into the field. It's about selecting the appropriate technologies and developing the right user experience.

Win more customers with CRM in social media Sage SalesLogix

by Sage SalesLogix , Oct 24, 2008

Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are. *Cone 2008 Business in Social Media Study

How to Use Social Media for Lead Generation Webinar HubSpot, Inc.

by HubSpot, Inc. , Oct 12, 2009

This webinar shows why you need social media and how to use social media to build traffic and convert more leads.

How Sales Go Up When You Stop Selling GoldMail

by GoldMail , Aug 27, 2009

There are three key challenges every sales organization needs to overcome. . People resist being sold to . They hide from you behind voice mail and email . No personal connection can be established This paper will review all three challenges and provide key case studies for how real world sales teams overcame this resistance to increase revenue without chasing buyers.

How to Attract & Retain Customers with Content Junta42

by Junta42 , Aug 20, 2009

This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.

Seven Content Strategies to Build Trust with Today's Savvy Consumers Junta42

by Junta42 , Aug 20, 2009

How do you create trust and meaningful marketing content that doesn't read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand? This eBook will show you how.

Conversion Mapping: Building a Call-to-Action Architecture that Speeds Your Sales Pipeline Bulldog Solutions

by Bulldog Solutions , Jul 20, 2009

A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.

Three Steps to Developing Effective Calls to Action Bulldog Solutions

by Bulldog Solutions , Jul 20, 2009

With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.

Defining Your Audience: A Step-by-Step Guide to Creating Buyer Personas Bulldog Solutions

by Bulldog Solutions , Jul 20, 2009

If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.

4 Reasons You Need a B2B Specific Email Solution Pardot

by Pardot , Apr 29, 2009

B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   

8 Quick Steps to Double B2B Conversions Pardot

by Pardot , Apr 29, 2009

You've laid the groundwork and attracted the visitors, now conversion is key. As a B2B marketer, you typically have a very limited window to prove your value proposition. Learn eight simple techniques, including progressive profiling, form validation and multivariate testing, that will help you fine tune your landing pages and increase conversion rates.

Join the Content Marketing Revolution: 20 Essential Tips ideaLaunch

by ideaLaunch , Apr 21, 2009

What is content marketing? It’s the art of understanding exactly what your customers need to know and the science of delivering it to them in a useful, compelling way. Learn the secrets for coming up with the right topics to engage readers, hiring and managing the best writers and putting content solutions together to earn trust and drive sales. These 20 savvy tips tell you how to implement a content marketing strategy to win the war of words on the web.

Using Online Video to Enhance Productivity, Improve Communications and Foster Business Efficiency The FeedRoom

by The FeedRoom , Mar 31, 2009

Many companies still are experimenting with different ways to use Web video in order to squeeze more efficiency out of their on-going operations. New, creative applications of the technology are emerging every day, helping organizations to achieve high returns on investment from their spending on the technology.

How to Drive Sales and Improve the User Experience Using Interactive Conversation Jellyvision Inc.

by Jellyvision Inc. , Mar 23, 2009

When your site offers a complex solution that requires high level customer engagement, it is often a challenge to keep customers’ attention enough to convey the value of your product. Download this paper to learn how to increase conversion rates, and reduce website abandonment by forging a personalized and emotional connection between your brand and consumers on your site.

White Paper: Click to Call: Giving Voice to Online Transaction Art Technology Group, Inc

by Art Technology Group, Inc , Jan 22, 2009

Forrester Research identified click to call technology as one of the "Twelve Technologies That Will Transform Online Retail". Online buyers seek to move between phone and Internet channels in a single unbroken session, merging the best of both worlds: the immediacy and human touch of the phone, with the ease and convenience of the Internet.  Read More.

How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers CDI

by CDI , Feb 10, 2009

White paper or Webinar?  Free trial or sweepstakes?  Learn how to choose the right offer for your next demand generation campaign – a choice that will have more impact on campaign success than any decision you'll make on copy or design.

Personalization Technology Brief: Traditional Approaches Contrasted with ChoiceStream’s Universal ChoiceStream

by ChoiceStream , Feb 04, 2009

ChoiceStream's approach towards personalization differs dramatically from others.  In "Traditional Approaches Contrasted with ChoiceStream's Universal Recommender" technology brief you'll learn about the components of personalization systems.  Most importantly, you’ll learn how to choose a winning algorithm that provides the right personalization solution for your online store.

Seven Key Requirements for Personalized Recommendation Services ChoiceStream

by ChoiceStream , Feb 04, 2009

ChoiceStream’s “Seven Key Requirements for Personalized Recommendation Services” white paper outlines e-commerce recommendation services and key capabilities that can improve sales revenue and customer engagement.  You’ll also receive a Recommendation Evaluation Scorecard to help you objectively summarize critical core requirements in order to maximize your return on investment.

Rich Internet Applications 101: A Primer for Marketing Agencies & Multimedia Developers Integration New Media, Inc.

by Integration New Media, Inc. , Sep 18, 2008

This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.

Customer Reviews Drive Online Satisfaction, Recommendation and Loyalty ForeSee Results

by ForeSee Results , Jul 20, 2007

Online retailers are always on the lookout for ways to improve the online shopping experience and stay ahead of the competition. Adding consumer product reviews is one such way. As part of the analysis of the Spring 2007 edition of the Top 100 Online Retail Satisfaction Index, we delved into the data specific to consumer product reviews to answer pertinent questions.

Customer Product Reviews: Key to Driving Satisfaction, Loyalty and Conversion ForeSee Results

by ForeSee Results , Feb 05, 2007

Retail sites that offer customer product reviews currently have a competitive advantage, while sites that don't are missing an opportunity to drive satisfaction and loyalty. Find out about the benefits of customer product reviews, and how they impact purchase decisions and loyalty.

Overcoming Three Challenges Facing the Direct Marketer Offermatica

by Offermatica , Jan 03, 2007

B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.

 
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Website Development > Persuasive Architecture
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