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Website Analytics


Web analytics is the measurement of the behavior of visitors to a website. In a commercial context, it especially refers to the measurement of which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. Many different vendors provide web analytics software and services.


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Beyond Opens & Clicks: 5 email metrics to boost results and prove your worth by SilverPop Engage , May 19, 2009 While email marketing is clearly effective, marketers are being called upon to do a better job of engaging recipients, communicating with them and learning what messages they actually look forward to receiving. And a key step in this process is to take measure of your customers and prospects. Learn more today!

Do You Need Integrated Marketing? by SAP America, Inc. , Aug 21, 2009 Today’s Marketing departments are being asked to deliver stronger results with fewer dollars. Finding new ways to increase your marketing effectiveness is becoming more of a necessity rather than a desire. Developing an “Integrated Marketing” strategy leverages technology and process change management that can dramatically improve your Marketing ROI.

Integrated Sales and Marketing for Consumer Products Companies by SAP America, Inc. , Aug 21, 2009 Explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers -- to execute brand strategies efficiently at the shelf level. The key: an integrated sales and marketing approach.

8 Great Tips for Smart Media Measurement in today's economy by VMS , Jul 31, 2009 If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.

Mixing PR Goals with Measures - a Measurement Matrix by VMS , Jul 31, 2009 One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.

Newfound impact of PR on advertising by VMS , Jul 31, 2009 In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.

Exploiting Behavioral Analytics Throughout Internet Sites by Quantivo Corporation , Jul 13, 2009 Learn how you can get new website visitors, keep current traffic, and grow online ad and transaction revenues with behavioral analytics. Read case studies detailing how content and e‐commerce sites are leveraging behavioral analytics to drive monetization, and how behavioral analytics supercharges your web analytics data. Learn more today!

Accelerating Online Business Insights by Quantivo Corporation , Jul 13, 2009 Simple web traffic volume and conversion metrics are no longer good enough. You need to know what visitors are doing on your website and how to react NOW. Learn how you can find monetizable insights in your web analytics data and how you can make data-driven decisions that quickly impact revenue, traffic, and stickiness. Understand why your current analytics system isn’t suited to online data analysis, why time is your enemy like never before, and why “train-of-though” analysis is critical to your online business success.

Using Market Research Data to Understand your Target Consumers and How to Reach Them by LeapFrog Interactive , Jul 09, 2009 A brand's media strategy needs to be built on a solid foundation that is provided by an acute understanding of its target consumer base. Utilizing market research tools like those provided by MRI, comScore, and BuzzMetrics can help a brand build a well-defined understanding of its target audience's likes, dislikes, opinions, interests, and online habits. With this comprehension of its target audience in hand, a brand can then determine the best media strategy to engage for its interactive marketing campaign.

Marketing Mix Modeling & Optimization - The Science & Utility of Quantifying All-Media ROI by Polaris Research, Inc , Jun 16, 2009 Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!

Jelly Belly Sweetens Top Line Revenue with McAfee SECURE Service by McAfee, Inc. , Jun 08, 2009 Learn how Jelly Bean increased ROI and conversions by implementing McAfee SECURE™ service and building trust with their visitors. Download today!

McAfee SECURE Service Brightens Online Conversions for Littman Brothers by McAfee, Inc. , Jun 08, 2009 Learn how certifying a web site to the McAfee Data Security Standard improved online conversions for Littman Brothers. Download today!

B2B Retailer ID's McAfee SECURE Service as Path to Higher Sales by McAfee, Inc. , Jun 08, 2009 Learn how ID Card Group increased sales and conversions with McAfee SECURE ™ service. Download today!

ROUSH Supercharges Online Sales with McAfee SECURE Service by McAfee, Inc. , Jun 08, 2009 Learn how ROUSH improves online marketing and builds trust and rapport by increasing trust and security of their online site. Learn more today!

Container & Packaging Supply Wraps Up Higher Sales with McAfee SECURE Service by McAfee, Inc. , Jun 08, 2009 Learn how displaying McAfee SECURE™ trustmark showed positive results for Container & Packaging Supply, Inc. Learn more today!

Foreclosures.com Locks in Higher Sales with McAfee SECURE Service by McAfee, Inc. , Jun 08, 2009 Learn how Foreclosures.com differentiates itself from competition by displaying the McAfee SECURE™ trustmark. Learn more today!

Unlocking the B2B Web Analytics 'Black Box' by Business.com , Jun 03, 2009 At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!

Live Help: The Power of Click to Call and Click to Chat by Art Technology Group, Inc , May 22, 2009 This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. This paper also illustrates how starting with voice-based sales assistance, and adding chat once key learnings are uncovered, is proving to be a highly successful approach to delivering faster ROI and greater long-term success.

Drive Down Marketing Costs as a Percentage of Revenue by Unica Corporation , May 21, 2009 Philips Healthcare is one of the world's leading healthcare companies with an in-house marketing communications organization of 100 employees spread across the Americas, Europe and Asia. Learn how Philips Healthcare was able to provide their marketing group with greater financial transparency, improved accountability, and better productivity, ultimately driving down marketing costs as a percentage of revenue.

How to Improve Marketing Management Process to Increase Visibility of Marketing Work by Unica Corporation , May 21, 2009 Pennsylvania Hospital, the nation's first, was founded in 1751 by Benjamin Franklin and Dr. Thomas Bond, and, in 2007, U.S. News and World Report called this modern day health care system "One of America’s Best Hospitals." Learn how this award-winning healthcare organization has improved marketing management processes, increases the visibility of marketing work to executives, and rationalizes project staff and budgets.

Improve Marketing Operations by Streamlining your Marketing Projects and Campaigns by Unica Corporation , May 21, 2009 Rydex manages billions of dollars in assets via more than 100 mutual funds and exchange traded products. Find out how the director of marketing operations and services is able to improve productivity by 25%, streamlines processes across the department, and overcomes the challenges associated with coordinating a significant number of marketing projects and campaigns.

Automate Marketing Processes to Manage Projects More Efficiently by Unica Corporation , May 21, 2009 Eat'n Park began as a single drive-in restaurant over 50 years ago and has grown into a chain with over 75 locations and 8,000 employees. Read about how they enabled a single marketer to manage thousands of open tasks and hundreds of projects at the same time.

Automate Management of the Marketing Shared Services without Increasing Staff by Unica Corporation , May 21, 2009 CSC is a multi-billion dollar company with over 90,000 employees in over 80 countries. Get an overview of how CSC Financial has produced 40% more deliverables without increasing staff, expedites the sharing of status reports, and automates management of the marketing shared services.

Yankee Group Whitepaper Sponsored by McAfee- The Truth About Trust Marks by McAfee, Inc. , May 21, 2009 In this white paper written by Yankee Group and sponsored by McAfee, learn why daily vulnerability scanning is the kind of tough , no-nonsense measure that your consumers may be looking for before they can open up their wallets.

Marketing Communications with a Return on Human Capital by Unica Corporation , May 15, 2009 Gain a perspective on three key trends that make the marketer's environment increasingly more challenging, change the way marketers work, generate more volume and complexity for marketing managers, and introduce additional communications challenges. Discover a variety of business case and case study information which can help maximize the productivity of marketing teams.



	Results 1 - 25 of 70 matches	Sort Results By : Published Date \| Title \| Company name