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Results 1 - 25 of 29 matches |
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SilverPop Engage
, May 19, 2009
While email marketing is clearly effective, marketers are being called upon to do a better job of engaging recipients, communicating with them and learning what messages they actually look forward to receiving. And a key step in this process is to take measure of your customers and prospects. Learn more today!
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Silverpop Engage B2B
, Mar 24, 2009
What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!
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Silverpop Engage B2B
, Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
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ATG
, Sep 29, 2009
Data proves that offering both Click to Call and Click to Chat on your Website is the best approach to maximise online sales and retention.
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Business.com
, Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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Business.com
, Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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Engine Ready
, Apr 30, 2009
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs? With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
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Catapult.
, Apr 23, 2009
As a software provider for a product information management solution, we were experiencing a myriad of problems supporting and servicing our on premise application – too many versions to maintain, test, install and upgrade. It was becoming increasingly difficult to support our existing customers, let alone sell to new customers. The following information is a compilation of our research.
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SPSS, Inc.
, Mar 31, 2009
Predictive analytics plays a vital part in growing your business. Read this whitepaper to discover the five keys to organic growth for your business.
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Neolane, Inc.
, Jan 15, 2009
Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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BrightCove, Inc.
, Dec 12, 2008
With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.
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YouSendIt, Inc.
, Nov 21, 2008
In this datasheet, discover how it’s now possible to send large files in a way that’s safer and more affordable than FTP, courier services, and email attachments. Learn how to beat the security challenges that come with global collaboration and data sharing; avoid crippling data transfer problems like partial file delivery or network delays; and know where your file is every step of the way, from sendoff to final destination. Download your copy now.
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Genius Inc
, Nov 20, 2008
Brought to you by Genius.com, the result of surveying over 2000 sales and marketing professionals, this whitepaper includes metrics on lead quality, lead quantity, opportunity prioritization, as well as key steps for improving your numbers.
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Genius Inc
, Nov 20, 2008
It’s easy to be pessimistic about sales during a slow economy, but many companies are still buying strongly. Learn how to identify and expedite high-potential sales opportunities.
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Amacai
, Oct 03, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
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Marketo
, Sep 29, 2008
This free workbook from the experts at IDC explores common lead management failures and how to prevent them. Learn the 6 lead management stages and what can go wrong with each, along with 4 key trends that are making marketing automation an increasingly appropriate choice. Plus, get detailed worksheet tables to help you prioritize needs, assess technology, and select a vendor. Don’t let your valuable leads go to waste—download your copy of this IDC workbook now.
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Marketo
, Sep 25, 2008
In this free IDC analyst report, discover why coordinating the activities of marketing and sales—from day one of the revenue cycle—is essential for profitability. Learn how to stop the revenue loss that occurs during a prospect handoff; how to give sales the freedom to target more efficiently, while enabling marketing to build better prospect relationships; and how to choose software that tightens the marketing/sales alignment. Download your copy of this insightful report now.
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Marketo
, Sep 25, 2008
This free white paper reveals that more than half of all inside salespeople have less than 2 years of experience-with annual turnover close to 50%. You can't change that, but you can back your team with superior planning. Learn 3 critical factors that can make or break your inside sales effort; the 6 building blocks of an effective sales team; and how formulating a strategic plan can help ensure your team's success. Download now-and start building a world-class inside sales team. Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman","serif";}
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BatchBlue Software
, Mar 27, 2009
Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.
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TailoredMail
, Feb 27, 2009
In these trying times, no greater low-hanging-fruit opportunity exists than implementing a successful lead-nurturing program. But, creating one requires careful thought and planning – which this paper outlines. What are some key steps your organization should take to building a successful program? What marketing-platform capabilities should you consider to help you get the results you want? Get the answers today!
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GlobalSpec
, Nov 21, 2008
Leads are only as good as your company’s ability to respond appropriately and track them through the sales process. Learn how to overcome challenges in managing leads and increase your number of highly-qualified leads.
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GlobalSpec
, Nov 21, 2008
This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.
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Godfrey
, Oct 24, 2008
This document is intended to provide us with the information we need to generate an audit of your existing system for sales lead management. This audit is organized into several parts, starting with a cursory survey of your business environment, and then focusing on the key aspects and issues of sales lead management. Since our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you is of significant value.
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ValueClick Media
, Sep 24, 2008
Normal 0 false false false EN-US X-NONE X-NONE MicrosoftInternetExplorer4 /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Table Normal"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-priority:99; mso-style-qformat:yes; mso-style-parent:""; mso-padding-alt:0in 5.4pt 0in 5.4pt; mso-para-margin:0in; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:11.0pt; font-family:"Calibri","sans-serif"; mso-ascii-font-family:Calibri; mso-ascii-theme-font:minor-latin; mso-fareast-font-family:"Times New Roman"; mso-fareast-theme-font:minor-fareast; mso-hansi-font-family:Calibri; mso-hansi-theme-font:minor-latin; mso-bidi-font-family:"Times New Roman"; mso-bidi-theme-font:minor-bidi;} Based on a study conducted by ValueClick Media and interactive agency Goodway 2.0, this white paper evaluates networks as an alternative to advertising on automotive information sites. The study, which includes campaign data from Chevrolet, Dodge, Honda, Hyundai and Lincoln Mercury, concludes that running ads on a large number of sites and allowing optimization technology to determine those which are most effective will lead to better results than presupposing what sites or channels will perform.
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iProspect
, May 20, 2008
The objective of this survey was to uncover data that would enable search marketers to better understand how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
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Results 1 - 25 of 29 matches |
Sort Results By : Published Date | Title | Company name |
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