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Results 1 - 25 of 53 matches |
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Aprimo
, Oct 21, 2009
In today's challenging economic climate, marketing teams are under increasing pressure to maximize return on investment (ROI) while improving customer satisfaction, reducing churn, and ultimately driving revenues. As a result, many companies are trying to adjust marketing approaches and processes.
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Direct Message Lab
, Oct 20, 2009
Participation in social media has become a necessity. Done properly, social media can deliver new users, drive revenue and increase engagement. DML has asked its partners to share their approach to social media from a strategic standpoint and the day-to-day mechanics of managing their social presence.
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Sage SalesLogix
, Feb 10, 2009
The economic downturn means that businesses must capitalize on every opportunity to gain revenue. With the right customer relationship management (CRM) solution, you can protect current revenue streams and unearth new customer revenue opportunities-despite the most challenging market conditions.
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TRUSTe
, Oct 20, 2008
CourseAdvisor opened in 2005 to provide Internet users seeking education and training with a trusted directory of appropriate schools and courses, while also providing educational institutions with leads to prospective students. As a newcomer to the online education arena, CourseAdvisor faced the challenges of building credibility with users, providing educators with accurate, qualified leads, and competing in an already crowded market. Less than a year later, CourseAdvisor was receiving more than one million unique visitors a month, but was still seeking ways to maximize the percentage of users completing information requests, thereby converting into qualified leads.
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dna13 Inc.
, Oct 28, 2009
Is social media part of your PR and marketing strategy? This dna13 white paper is filled with tips on how to listen to conversations about your brand in the media (social media, print, TV and internet) using the latest tools and techniques. In 8 pages, learn best practices for developing a social media strategy and allow your company to engage in social media while keeping your corporate brand and reputation protected and under control.
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ComCorp
, Oct 08, 2009
Hiring a search engine optimization firm can be a difficult process. A skilled SEO firm will help you significantly increase the impact of your web presence, while a lesser firm will waste your money, and damage your online reputation. Yet, at least from the outside, the two can look relatively similar.
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White Horse
, Oct 07, 2009
Before you make further investments in traditional brand research, download this White Horse Webinar to learn about the unprecedented level of consumer insights available in social media. From brand research to crowdsourcing, this Webinar outlines 5 practical, cost-efficient ways that marketers can harness social media participation to enhance consumer engagement and build a positive brand reputation.
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White Horse
, Oct 07, 2009
Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
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White Horse
, Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
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White Horse
, Oct 07, 2009
Download this Webinar to learn about new approaches to online advertising to drive stronger business results with your existing budget. Join White Horse media strategists to examine three advanced tactics in detail: the use of sequential advertising to tell an evolving brand story, ways to increase relevance through behavioral targeting, and how to make traditional display advertising work harder through social media integration. The Webinar provides a set of best practices and relevant case studies for each tactic.
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HubSpot, Inc.
, Aug 26, 2009
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
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HubSpot, Inc.
, Aug 26, 2009
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.
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SAP America, Inc.
, Aug 21, 2009
Explore how consumer products executives are gaining actionable market intelligence and clear visibility into all aspects of the enterprise, its suppliers, and customers -- to execute brand strategies efficiently at the shelf level. The key: an integrated sales and marketing approach.
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Junta42
, Aug 20, 2009
This Junta42 whitepaper shows you how to develop a content marketing strategy that positions your company as the expert. Learn how to create and distribute valuable content that will add to your bottom line, and turn prospects into loyal customers.
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Junta42
, Aug 20, 2009
How do you create trust and meaningful marketing content that doesn't read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand? This eBook will show you how.
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Acxiom Corporation
, Jul 31, 2009
As consumers interact online, online marketers need to track their moves. Unfortunately, different marketing systems and vendors make it difficult to truly understand how the range of online marketing efforts work together to influence customers. With limited resources, many marketing directors are making critical decisions based on hunches and happenstance.
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Fathom SEO.
, Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
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Web.com
, Jul 24, 2009
Negative online comments and information ranking on Google about your brand, product, or service can turn off potential clients. Learn how to protect your brand and create a positive image in the mind of your customers when they do research on your company. Rehabilitate your online reputation and protect yourself against internet defamation, whether it comes from unsatisfied customers or malicious competitors.
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Web.com
, Jul 24, 2009
How to identify and avoid implementation delays on your website while ensuring that that it will be search engine friendly. Learn the power of the “Phased Approach” and what Search Engines consistently reward.
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Visible Technologies
, Jul 24, 2009
The impact of the social conversations has dramatically increased. More than 133 million blogs have been indexed since 2002. Twitter has doubled in size this year alone to roughly 30 million users, who create 1,500 new "Tweets" every second. Facebook's 35-year-old-plus demographic grew to 12 million users in the first quarter of 2009. But that's only part of the story. The results from search engines are even more important. 2,300 searches are performed every second of every day.
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Business.com
, Jul 20, 2009
Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
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CareerBuilder
, Jul 17, 2009
Hiring and managing quality employees is critical to the success of any small business. It is important to start thinking about your hiring in terms of a talent life cycle...even as a small business. You must dedicate resources, time and care to all phases of employment, from brand establishment and candidate attraction to onboarding and employee succession.
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Vision Critical
, Jun 23, 2009
When new ideas and market opportunities arise, Vodafone New Zealand's goes directly to customers for their feedback. The company has 30,000 New Zealanders on their community panel, Vodafone Voice. With rapid results and actionable insights, the panel is able to provide Vodafone Executives timely answers to make informed decisions that maintain brand relevance for customers. Vodafone relies on the panel to assist in making decisions around which products, services or offerings are worth pursuing.
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Vision Critical
, Jun 23, 2009
When times get tough, people re examine old habits and brand loyalties. Consumers are more conscious about spending their hard earned money and their tastes shift dramatically as they cut back. Virgin Mobile USA was able to see exactly how their consumers were changing during the economic downturn by surveying their online community of customers. The panel brings together hundreds of customers to interact with the organization on a variety of issues. The results were so interesting that both Forbes Magazine and the Chicago Tribune wrote an article about the findings.
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Vision Critical
, Jun 23, 2009
Kodak's community-which boasts over 2,600 members to date-has been effective in combining quantitative and qualitative research initiatives, resulting in a more comprehensive understanding of consumer behavior, trends, and demand, which the company continues to use to its advantage. In addition to evaluating existing products and marketing initiatives, it has helped to identify new product and marketing opportunities through analysis of how members shop.
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Results 1 - 25 of 53 matches |
Sort Results By : Published Date | Title | Company name |
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