|
 |
Results 1 - 25 of 81 matches |
Sort Results By : Published Date | Title | Company name |
|
|
by
Direct Message Lab
, Oct 20, 2009
Participation in social media has become a necessity. Done properly, social media can deliver new users, drive revenue and increase engagement. DML has asked its partners to share their approach to social media from a strategic standpoint and the day-to-day mechanics of managing their social presence.
|
|
by
Silverpop Engage B2B
, Mar 24, 2009
B2B marketers, like their B2C colleagues, have diligently worked at perfecting the art of shaping customer and prospect perceptions. They have years of experience developing precisely targeted communications comprised of finely tuned content directed at the specific audiences they want to influence. Traditional brand marketing requires the engineering of messages that engender the right impressions about the company’s products in the marketplace. The traditional art of branding has grown and flourished for many years. But that’s all begun to change.
|
|
by
Sage SalesLogix
, Oct 24, 2008
Did you know that most Americans believe companies should have a presence in social media?* That means most of your customers and prospects expect you to be involved in social media, and will be more likely to do business with you if you are.
*Cone 2008 Business in Social Media Study
|
|
by
Business.com
, Nov 06, 2009
Benchmark your business social media initiatives with this free whitepaper summarizing insights from nearly 3,000 North American businesses - the largest study of business social media use conducted to date. Discover valuable insights into company social media initiatives designed to drive web site traffic, engage customers and build brands.
|
|
by
dna13 Inc.
, Oct 28, 2009
Is social media part of your PR and marketing strategy? This dna13 white paper is filled with tips on how to listen to conversations about your brand in the media (social media, print, TV and internet) using the latest tools and techniques. In 8 pages, learn best practices for developing a social media strategy and allow your company to engage in social media while keeping your corporate brand and reputation protected and under control.
|
|
by
WhatCounts
, Oct 26, 2009
Email authentication is important because it addresses one of the fundamental security problems inherent to email sending technology. By exploiting such weaknesses spammers, phishers and spoofers have been able to thrive. Authentication is integral to preventing phishing and other fraud while playing a key role in the emerging reputation and accreditation systems that will drive the future of email. As a legitimate business, authentication is not optional; rather it is essential to securing your brand and online reputation.
|
|
by
WhatCounts
, Oct 26, 2009
Once a customer has bought something from you, they are more likely to buy again. This is just as true for online marketing as for bricks-and-mortar retailing. It's worth considerable effort to keep these recent customers happy. Not only do you want them to buy again, you want them to be pleased enough to spread the word about their great experiences and become brand ambassadors.
|
|
by
WhatCounts
, Oct 26, 2009
Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.
|
|
by
WhatCounts
, Oct 22, 2009
As technology and services in email marketing expand, marketers are beginning to have more options than ever before. Goodmail Systems recently conducted a study of top e-retailers to see how these companies have adopted social networking in their email campaigns.
|
|
by
HubSpot, Inc.
, Oct 12, 2009
This webinar shows why you need social media and how to use social media to build traffic and convert more leads.
|
|
by
HubSpot, Inc.
, Oct 12, 2009
Learn how to convince your boss the value of social media and how to implement it for your business.
Duration: 1 Hour
Who is this for?
Marketing professionals and business owners. No technical experience required.
|
|
by
HubSpot, Inc.
, Oct 09, 2009
Learn how to use inbound Internet marketing techniques to generate more inbound leads.
Duration: 1 Hour
|
|
by
White Horse
, Oct 07, 2009
Before you make further investments in traditional brand research, download this White Horse Webinar to learn about the unprecedented level of consumer insights available in social media. From brand research to crowdsourcing, this Webinar outlines 5 practical, cost-efficient ways that marketers can harness social media participation to enhance consumer engagement and build a positive brand reputation.
|
|
by
White Horse
, Oct 07, 2009
Learn how to tap powerful real-time brand conversations taking place in social media by investing in the proper tool to aggregate and share the data across your organization. Download this Webinar for a standards-based benchmarking review of the top social media monitoring tools and practical knowledge that will equip you to make a business case for the single best social media investment.
|
|
by
White Horse
, Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
|
|
by
White Horse
, Oct 07, 2009
Download this Webinar to learn about new approaches to online advertising to drive stronger business results with your existing budget. Join White Horse media strategists to examine three advanced tactics in detail: the use of sequential advertising to tell an evolving brand story, ways to increase relevance through behavioral targeting, and how to make traditional display advertising work harder through social media integration. The Webinar provides a set of best practices and relevant case studies for each tactic.
|
|
by
Acxiom Corporation
, Sep 08, 2009
Many marketers find themselves thrust into a world where they've lost control. While some see the social media frontier as a great opportunity, many see it as the Wild West - a place where things can quickly get unmanageable.
|
|
by
HubSpot, Inc.
, Aug 26, 2009
Learn how to harness the power of social media - Facebook, Twitter, LinkedIn, and other networking sites - to get found by more prospects and generate sales leads for your business.
|
|
by
HubSpot, Inc.
, Aug 26, 2009
Welcome to a world of conversations and relationships. Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers - even you B2B folks. Facebook is a tool (a social utility, as they would say) for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.
|
|
by
HubSpot, Inc.
, Aug 26, 2009
There's a lot of buzz around Twitter but many marketers don't know how to translate that buzz into a worthwhile marketing tool for their business. Most people's first reaction to the social media "micro-blogging" tool is that it is a waste of time, but as Twitter becomes more and more mainstream, businesses are now using Twitter to engage with customers, reach the media directly, and further establish themselves as thought leaders in their industry.
|
|
by
dna13 Inc.
, Aug 21, 2009
Do you know how to manage the online buzz? This dna13 white paper will show you how to use your consumer's engagement with social media to your advantage, and prevent your company from becoming a victim of slanderous online conversations.
|
|
by
Junta42
, Aug 20, 2009
How do you create trust and meaningful marketing content that doesn't read like a sales pitch? In an age of digital noise and an abundance of information, how do you reach your target audience and become a trusted brand? This eBook will show you how.
|
|
by
ToolBox
, Aug 12, 2009
If you market IT products and services, learn how to build a winning IT focused social media marketing plan based on best practices and lessons learned from leading IT advertisers. In this white paper, Toolbox For IT leverages over a decade of experience to provide you with detailed advice on setting the right objectives, building a roadmap to engagement with your target technology audiences, listening to and creating value for users, and more. Whether you are seeking to create a new strategy or tweak an existing one, this white paper will offer a foundation that will help you achieve IT focused social media marketing success. Download this free white paper today!
|
|
by
Acquia
, Aug 03, 2009
Not doing Social Publishing? You’re behind. Social technologies on the web have changed forever how organizations of all sizes interact with their customers to gather feedback, improve customer service, and protect and grow their brands. Effective web content management must now include social and community capabilities.
|
|
by
VMS
, Jul 31, 2009
If management has not already cut your budget, be prepared to “prove it or lose it” soon. This report will help you think through your measurement strategies, and either fine-tune an existing program, or get one started post haste.
|
|
| |
|
|
Results 1 - 25 of 81 matches |
Sort Results By : Published Date | Title | Company name |
|
