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Emerging Marketing > Press Release Marketing
A press release or media release, as it is also called, is a condensed article that is written in a journalistic style. The purpose of the news release is to highlight what is interesting and newsworthy about your company or organization. Press release publishing offers many benefits to your business, and is a powerful marketing tool in any integrated marketing plan.

Results 1 - 8 of 8 matches Sort Results By : Published Date | Title | Company name

"Just Married" Advertising & PR VMS

by VMS , Jul 16, 2009

As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.

The Expanding Role of the PR Professional Vocus, Inc

by Vocus, Inc , Dec 16, 2008

Analyze the expanded role of PR professionals as they lead strategic company initiatives.  Learn techniques to support business growth and ultimately the company’s bottom line.

Planning for PR Success: Four Keys to Prepare for 2009 Vocus, Inc

by Vocus, Inc , Dec 16, 2008

Evaluate your current PR program to help you develop a plan that will reach your goals and objectives, while delivering value to the business.  Learn the four keys you need to plan for strong, focused and successful PR in 2009.

Search Engine Optimization for Press Releases Vocus, Inc

by Vocus, Inc , Dec 16, 2008

Identify ways to increase rankings in search engines and drive traffic to your website.  Get tips to optimize your press releases for search engines—reach a broader audience, deliver your message & drive traffic to your website.

Five Tips for Delivering Great PR for Less Money Vocus, Inc

by Vocus, Inc , Dec 16, 2008

Get the five tips you need to deliver great PR for less money.  Leverage the latest PR tools to help you accelerate the impact of your PR initiatives, while being budget conscious.

Integrating Marketing and PR for SEO Success Vocus, Inc

by Vocus, Inc , Dec 16, 2008

Impact your company’s bottom line with SEO tools for marketing and PR.  Discover simple SEO techniques to make your news visible to consumers, search engines and the media.

The Changing Face of PR Cymfony

by Cymfony , Feb 22, 2007

This white paper summarizes the status of current trends in public relations and provides PR professionals with recommendations for actions to take in 2007 to begin to evolve their communications strategies and tactics.

Press Release Wire Services: Choosing the Best One for Your Business Clarity Quest Marketing

by Clarity Quest Marketing , Dec 22, 2008

When looking into sending out press releases for your business, you might be overwhelmed with the options. In addition to traditional wires, there are many new web-based services. Choosing the right one for your business sometimes requires trial and error. The following press release wire service websites for the most part all provide a similar service, but they all have differences in how they present information, and how helpful they actually are.

 
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Emerging Marketing > Press Release Marketing
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