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Results 1 - 25 of 64 matches |
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Net Atlantic
, Nov 05, 2009
Net Atlantic's whitepaper, "15 Trade Secrets of Email Service Providers" uncovers the details behind email service providers (ESPs) and their practices. It highlights the differences between an email marketing server and a static web server, the methods used to avoid sending SPAM, and how ESPs achieve and maintain high deliverability rates. Marketers should know these secrets before embarking on an email marketing strategy, or entering into a deal with an ESP.
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Knowledge Marketing
, Oct 22, 2009
Automated email marketing programs lighten the load on today's marketers and ensure communication with prospects at the precise moment, with a targeted message. Knowledge Marketing offers their guide to creating one-to-one messaging with relevant and timely content that is fully automated. Learn more today!
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SilverPop Engage
, Mar 23, 2009
While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.
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SilverPop Engage
, Mar 23, 2009
This Silverpop white paper lays out the 16 Deliverability “Must Dos” that will give you measurable improvement in the number of messages delivered correctly to subscribers’ inboxes. You’ll also find an explanation of basic concepts, a resource section and links to more information at the Silverpop Web site and from other deliverability authorities.
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SilverPop Engage
, Mar 23, 2009
Your reputation as a sender is dinged every time a customer clicks the "report spam" button-the link certain email software programs provide users to complain when they receive unwanted email. If you get too many complaints, Internet service providers are likely to block messages emanating from your sending IP address. And not just to those who complained, but to everyone on your list.
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TRUSTe
, Oct 20, 2008
Cheapflights' newsletter is focused on growing its member base and offers unique,
enticing member benefits such as newsletter hand-picked deals, podcasts and
blogs. In order to collect additional and better quality leads, they wanted to address
the concerns associated with email newsletter subscriptions, including; registration,
spam, and phishing. With a sound privacy policy previously established, they looked
to TRUSTe's Email Privacy Seal, a consumer facing, recognized endorsement brand,
to back their good email practices. The Email Privacy Seal, which clearly states "We
Don't Spam", is the only consumer facing seal at the point of email collection.
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Silverpop
, Nov 16, 2009
To really stand out in overflowing inboxes next year, you need to be smarter than every other email marketer.
Silverpop's latest white paper gives you seven proven tactics that will set your campaign apart in 2010.
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EmailDirect
, Nov 16, 2009
Insider information pertaining to deliverability changes affecting email sent to Yahoo, Hotmail, AOL and Gmail. Find out how authentication, domain reputation and user engagement metrics will affect your email delivery in 2010. It's not all about your IP's anymore!
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WhatCounts
, Oct 26, 2009
Email authentication is important because it addresses one of the fundamental security problems inherent to email sending technology. By exploiting such weaknesses spammers, phishers and spoofers have been able to thrive. Authentication is integral to preventing phishing and other fraud while playing a key role in the emerging reputation and accreditation systems that will drive the future of email. As a legitimate business, authentication is not optional; rather it is essential to securing your brand and online reputation.
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WhatCounts
, Oct 26, 2009
Once a customer has bought something from you, they are more likely to buy again. This is just as true for online marketing as for bricks-and-mortar retailing. It's worth considerable effort to keep these recent customers happy. Not only do you want them to buy again, you want them to be pleased enough to spread the word about their great experiences and become brand ambassadors.
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WhatCounts
, Oct 26, 2009
Email marketing is a lot like dating. The marketer tries hard to be seen as an enticing match by the potential subscriber. He offers attractive benefits (best selection! free shipping! fascinating articles!) which the subscriber examines, assessing the possibilities. The subscriber enters into a budding relationship with the expectation that each conversation with the marketer should be interesting and relevant enough to be worth their precious time.
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WhatCounts
, Oct 22, 2009
As technology and services in email marketing expand, marketers are beginning to have more options than ever before. Goodmail Systems recently conducted a study of top e-retailers to see how these companies have adopted social networking in their email campaigns.
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HubSpot, Inc.
, Oct 12, 2009
Learn the ins-and-outs of creating news releases that work for your business.
Duration: 1 Hour
Who should attend?
Marketing professionals and business owners. No technical experience required.
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Oliver Russell
, Oct 06, 2009
Can you name the 7 Deadly Sins of B2B Direct Marketing? Are you committing them? This entertaining and educational epistle written for B2B marketing disciples will describe the seven most damning mistakes made in B2B Direct Marketing, and identify the pathway to glorious B2B salvation.
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Lyris
, Oct 02, 2009
In recent years many email marketers have avoided HTML emails fearing deliverability issues and lower response rates. But HTML emails only create problems when they are coded or designed the wrong way. HTML problems can easily be avoided with a little guidance. Here's a definitive guide that even the most experienced marketers will find essential for developing HTML emails that get desired results.
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Lyris
, Oct 02, 2009
Is it time for you to try new email templates, but you just don't have the resources to develop them yourself?
Are you uncertain whether your designs are built to ensure delivery of your emails?
Whether you are marketing to consumers or businesses, Lyris has tried and true email templates to help you upgrade your efforts and get better results without delay.
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ATG
, Sep 21, 2009
'ATG e-commerce trends in Europe' research examines the attitudes towards online shopping across seven countries and indicates some areas of opportunity for retailers.
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ThinData Inc.
, Aug 21, 2009
ThinData’s Marketer’s Guide to Successful Email Delivery helps marketers increase the likelihood that email messages reach targeted audiences at the right time.
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ThinData Inc.
, Aug 21, 2009
ThinData’s Email Marketing Best Practices is an exclusive collection of proven strategic and tactical techniques that span all industries to help you cost-effectively achieve your marketing goals.
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Lyris
, Jul 30, 2009
How do you make your email marketing stand out in an Inbox full of competing messages?Even the savviest of marketing professionals asks themselves this question. And while a great subject line and offer certainly broaden the appeal of your email, design plays a critical role as well. But the quirks and limitations of email mean that sometimes a beautiful visual design can work against your objective.
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Zmags, Corp.
, May 27, 2009
Ever since Johan Gutenberg invented the printing press, the mass distribution of the written word has been used to inform, educate, entertain, and enlightened the world. Publishing on printed materials has worked well for centuries, but the advent of technology, and particularly of the Internet, is adding a new dimension to the ways people communicate. E-publishing is the new online equivalent of the printed copy, and the e-publishing industry is growing faster than you can flip a page.
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Zmags, Corp.
, May 04, 2009
Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.
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Pardot
, Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.
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Zmags, Corp.
, Apr 27, 2009
ConocoPhillips has been using Zmags to efficiently distribute electronic newsletters since February, 2008. Each week, ConocoPhillips U.S. Marketing publishes five versions of their newsletter, "News You Can Use",for various target groups. The newsletters are easily created within the Zmags Publicator – an online tool that also supports integration of links or video embedding. Using Zmags, the content is dynamically brought to life communicating their message like never before.
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Zmags, Corp.
, Apr 27, 2009
In a severe global downturn, the pressure to reduce costs and retain margins is huge. E-publishing offers a solution to recessionary woes with industry specialists estimating that they can cut publishing costs by up to 82%. In this whitepaper we provide a checklist that contains the six most important questions you must ask any e-publishing services provider. We have listed them here along with an explanation as to why each question is so crucial.
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Results 1 - 25 of 64 matches |
Sort Results By : Published Date | Title | Company name |
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