Additional Information


Content

Appropriate Attribution

Coremetrics Europe Ltd.

One of the best-kept secrets in online marketing is that most campaign attribution data is completely wrong and the models used to evaluate campaign performance are wholly inappropriate. The relative emergence of digital marketing practices, combined with conflicting measurement systemsand poorly understood interaction between online marketing channels, likelymeans that millions of pounds are wasted annually on marketing efforts thatdo not produce their intended results.  To begin to improve both theaccuracy of measurement and the general understanding of how marketingreally works online, Web Analytics Demystified recommends a new approach to campaign analysis. Dubbed “Appropriate Attribution”, the approach leverages widely available but infrequently used data to triangulate towards the true value of online marketing efforts.

Tags : data, web analytics, attribution, coremetrics, marketing software
 Email this page
Published:  Apr 21, 2011
Length:  16
Type:  White Paper

Browse Marketing White Papers

    

E-commerce

E-commerce solutions, Payment processing, Shopping cart software, Trust and security  
    
    

Internet Marketing

Content Management Systems, Interactive Marketing, Marketing Software, Web Analytics, Webinars & Web Conferencing  

Marketing Research

Business Intelligence, Reputation Monitoring, Market Research, Usability  
    

Traditional Marketing

Branding, Data Management/Analytics, Lead Generation & Automation, Direct Mail/Marketing, Trade Shows/Events, Other  
    
Search Whitepapers      

Additional Information

Find White Papers

    

Add White Papers

Get your company's white papers in the hands of targeted business professionals.