April 24, 2009

     
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Ad Serving > Banner Advertising
Banner Advertising - A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking them to the web site of the advertiser.

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Search Ads + Banner Ads: A Powerful One-Two Punch AdReady

by AdReady , Aug 27, 2009

This white paper summarizes recent studies that demonstrate the value of online display advertising, and how search and display advertising used together can drive sales more effectively than either channel by itself.

How to maximize conversions for digital campaigns at minimal cost Eyeblaster, Inc.

by Eyeblaster, Inc. , Apr 02, 2009

One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.

Industrial Marketing Decision Maker Kit GlobalSpec

by GlobalSpec , Nov 21, 2008

Download this kit to discover the latest information about how best to use your limited marketing resources (your peer's #1 problem) to drive more leads and sales.

Marketing To Industrial Professionals GlobalSpec

by GlobalSpec , Nov 21, 2008

This white paper offers suppliers and manufacturers in the industrial sector the information needed to develop a robust and effective online marketing strategy – beyond the company Web site.

Trends in Industrial Marketing 2008 GlobalSpec

by GlobalSpec , Nov 21, 2008

Discover marketing objectives, trends and expenditures in today's industrial marketplace including spending shifts in online advertising and the preferred media mix.

The Infinitely Complex Online Sale [x+1]

by [x+1] , Jan 24, 2007

Publishers spend millions generating content, designing user experiences, and promoting themselves as the destination of choice when people open up their browsers. In order to pay for the user's attention, they sell impressions. But who should publishers sell to? Be sure to consider the key points explained in this paper.

 
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