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Ad Networks


Ad Networks - A network representing many Web sites in selling advertising, allowing advertising buyers to reach broad audiences relatively easily through run-of-category and run-of-network buys.


	Results 1 - 25 of 90 matches	Sort Results By : Published Date \| Title \| Company name

The Short Code Marketing Opportunity by Neustar , Aug 17, 2009 The Biden announcement over texting is a highly visible example of short code marketing—marketing messages sent over text message through a Common Short Code (CSC), or short code. A short code is essentially an abbreviated phone number used for text (SMS) and multimedia (MMS) messaging. Today, short codes are used not just for marketing vice presidential candidates but for marketing TV shows, cars, soda, deodorant and dozens of other goods and services.

Recessionary Marketing: Automation Makes It Click by Silverpop Engage B2B , May 19, 2009 Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.

How Do You Score? Silverpop Benchmark Study of Lead-Management Practices by Silverpop Engage B2B , Mar 24, 2009 What happens to the leads your marketing department generates from initiatives such as white-paper downloads, referrals and trade-show business-card drops? According to research firm MarketingSherpa, 12.5 percent are genuine leads, ready or willing to buy and get moved into the sales cycle, while 17.5 percent get discarded right away because they clearly didn’t qualify or couldn’t be verified. Learn more today!

Email Marketing Goes Social by SilverPop Engage , Mar 23, 2009 While the World Wide Web continues to generate exciting new forms of human interaction, including such Web 2.0 offshoots as social networking and video-sharing sites, wikis and blogs, what is just as exciting are the new engagement-marketing opportunities that result from the joining of both old and new Internet-based communication technologies. Email and social networks represent such a nexus.

Advertising: The Lines Are Blurred by VMS , Aug 11, 2009 With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.

Action Guide to Lead Management Success by Right On Interactive , Jul 24, 2009 Want to squeeze more out of your existing leads? This report is a primer for marketers to increase sales conversions at a lower cost. Learn how to send higher quality leads to the sales team, nurture leads that have the potential for future purchase, and recycle inactive sales leads.In today’s challenging business climate, companies are looking to fully exploit their existing leads database. To succeed, marketers must focus on lead management fundamentals that increase sales conversions with fewer resources.

Building B2B Brands with Search Marketing by Business.com , Jul 20, 2009 Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.

Utilizing Landing Pages for Integrating Online and Offline Advertising Programs by LeapFrog Interactive , Jul 09, 2009 The links below will provide you with access to the latest research and expert recommendations. This information has been customized by industry to best reflect the ways in which you can improve your marketing campaigns by integrating landing pages into your offline marketing activities. Learn more today!

Seven Steps to Effective Customer Lifecycle Communications by Right On Interactive , Jun 17, 2009 In this white paper, you'll learn a framework for implementing a customer lifecycle communications strategy and actionable steps to plan your first project. Plus, see firsthand the interactive marketing software 5Buckets. Learn more today!

Seven Steps to Effective Customer Lifecycle Communications - Webinar by Right On Interactive , Jun 17, 2009 In this half-hour on-demand webinar, you'll learn a framework for implementing a customer lifecycle communications strategy and actionable steps to plan your first project. Plus, see firsthand the interactive marketing software 5Buckets. 5Buckets is an on-demand subscription service that automates the sophisticated and time consuming tasks associated with customer lifecycle marketing.

Marketing Mix Modeling & Optimization - The Science & Utility of Quantifying All-Media ROI by Polaris Research, Inc , Jun 16, 2009 Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!

Improving Lead Quality in B2B Search Marketing by Business.com , Jun 03, 2009 Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!

10 Tips to Improving Your Search Marketing ROI: BtoB Search Guide by Business.com , Jun 03, 2009 Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.

Unlocking the B2B Web Analytics 'Black Box' by Business.com , Jun 03, 2009 At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, it's imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!

Choosing the Right Email Service Provider: Top 20 factors to consider when shopping for an ESP by ClickMail Marketing , Jun 03, 2009 Whether you're in the market for a new ESP now or want to see how your current one stacks up, you'll find this whitepaper an invaluable resource. This whitepaper will help you take a thoughtful, informed approach to your ESP selection or comparison to your existing solution, so you can compare apples-to-oranges and still make a wise choice.

Making the Business Case for Enterprise Marketing Software by Neolane, Inc. , Jun 03, 2009 Let’s face it: In this economy, justifying new investments can be tough. Most companies are in belt-tightening mode, not shopping mode. And budgets are getting leaner. But sometimes it makes sense to invest. The recession won’t last forever. Forward thinking companies are already thinking about how to prepare for the upturn — in fact, many are marketing their way through the recession, taking advantage of low media prices and a relatively stark competitive landscape in order to better stand out and gain market share. Learn more today!

Surviving to Thriving in Online Publishing: The Essential Strategies for Online Success by Clickability, Inc. , Jun 01, 2009 In this white paper, Aiden Colie, Former Senior Vice President, Web Technology, Time Inc. Interactive, reviews the current outlook for online publishing, discusses the challenges companies face if they ignore digital during the downturn, and offers some ideas for surviving (and thriving) in this environment. From a technology standpoint, the paper reviews Content Management Systems, the life-blood of online publishing.

Learn how to manage growth of product brands & efficiently manage multiple marketing projects by Unica Corporation , Jun 01, 2009 Corel is one of the world's top software companies with more than 100 million active users in over 75 countries. Corel manages a broad product portfolio that spans graphics, photo, video and office productivity software with all marketing materials developed in-house and translated into 26 different languages. Learn how Corel manages the successful growth of a portfolio of product brands and their associated marketing projects with improved accountability, visibility, and client satisfaction.

How to Overcome Marketing Operations Challenges by Unica Corporation , May 15, 2009 Learn how four thought leaders from different industries crack the code on marketing operations to achieve new levels of marketing ROI and operating efficiency. Presenters include Philips Healthcare, CSC (Computer Sciences Corp), Saatchi & Saatchi, and Rydex Investments. Learn more today!

10 Steps to a Successful CRM Implementation by Tippit CRM , May 15, 2009 CRM has proven its ability to enhance business performance time and time again. However, the path to effective implementation is not always easy & complexities often arise as a result of trying to align an entire company behind the concept.

Learn to Drive Down Costs, Lay Ground-work for Economic Upturn by Unica Corporation , May 13, 2009 Economic downturns always lead to upturns. During the transition, companies cut marketing budgets and look to drive various productivity improvements. As collaborators and managers of marketing communications, marketing services, and in-house agencies, we are being pressured to do more with less and rationalize projects, budget, and headcount.

Achieving Marketing Management Excellence by Unica Corporation , May 12, 2009 Today's marketers face numerous challenges when it comes to managing high pressure demands imposed by difficult economic times. High accountability, pressure to achieve positive ROI and increased workload become a given part of daily routine. This seminar series will provide you with unique viewpoints, real-world insights and best practices on solving these challenges and achieving marketing management excellence.

Getting Marketing Online with Digital Editions by Zmags, Corp. , May 04, 2009 Learn how Zmags can help you get your marketing online using Zmags’ Digital Editions. You will view how Zmags can improve your drop-off rate through online circulations and help you go green. This webinar is hosted by Ted Hebert, Director of Marketing at Zmags, and Mike Christiansen, Customer Experience Manager at Zmags.

Using Automated Portals as Cost-Effective Solution to Partner/Channel Marketing Challenges by Pitney Bowes , Apr 20, 2009 This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.

How Smart Brands are Beating Recession with DRTV by Hawthorne Direct , Apr 03, 2009 Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets. DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now. Download this exclusive guide today!



	Results 1 - 25 of 90 matches	Sort Results By : Published Date \| Title \| Company name