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Productivity improvements : Calculating the ROI of Adobe Creative Suite 4
Download this free independent white paper now to learn about the new features in Adobe Creative Suite 4 that can help simplify integration among different media types and delivery methods! You'll determine exactly how much time your team can save with the cumulative productivity gains brought on by these new features, and see for yourself how your ROI can easily reach thousands of dollars per workstation per year.
International Email Marketing Metrics Benchmark Study
How do your email programs measure up against peers worldwide? Silverpop analysed 7,000 emails sent to 188 countries to find the answers. Our latest study goes beyond traditional metrics to provide a baseline scorecard that enables you to gain a better understanding of where you stand.
The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path
Return Path's recent research study found that 20% of email is not being delivered to the inbox despite reporting metrics that state the opposite. If 20% of your email goes undelivered, how much revenue are you losing? After looking at 131 ISPs in United States, Canada, United Kingdom, France, Germany and APAC territories, one thing is clear - Deliverability and rendering failures are an ongoing challenge for marketers.
Live Help: The Power of Click to Call and Click to Chat
This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments.
Rich Media for B2B Marketing: The Emergence of Intelligent Digital Sales Collateral
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
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Managing Your Contacts: The Business of Personal Relationships
Every small business has some system for organizing and documenting its relationships. If that system is no longer working, or could be improved upon, a new contact management system is in order. This Blue Paper will help small business owners research, select and implement the system that will work effectively for them.
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